November 2009 – Toronto Star – Dig It Partners mentioned in Feature on Kevin O’Leary
This is a feature article on Kevin O’Leary, the rise of his fortune and focus on what he is best known for in Canada: fierce Canadian Dragon on CBC’s Dragons’ Den. He is also our business partner in Dig It Apparel Inc, the business I Co-Founded with my business partner in 2008. This article chats with Kevin and details how he became successful. As a successful pitcher on the Dragons’ Den, we were thrilled to partner with Kevin, known as the “greedy” Dragon. This balanced article discusses the Dig It partnership with Kevin and how it provided our company with instant creditability just given the fact of who Kevin is and his notoriety! We aired with a certain deal but in actuality it took 9 months of lawyers’ negotiations to strike the deal in reality. Read more about the deal we struck!